Tuesday, October 31, 2017


The Smoke Exchange is the first platform to cater solely to the advertising needs of the marijuana industry. It is a self-serve digital marketplace for advertisers and publishers to connect directly and trade. Advertisers and publishers will be able to buy and sell advertising space in an efficient manner with no restrictions using cryptocurrencies.

The Smoke exchange will make it easy for advertisers to buy targeted advertising. Traditional forms of advertising, including radio, billboards, magazines, and newspapers, are progressively being replaced by online advertisements. The importance of targeted advertising is set to increase in the next generation of advertising, as it expands across different Information and communication technology (ICT) channels such as mobile, web and IPTV.

Conversion Tracking and Analytics 
Conversion tracking helps businesses measure their return on investment by reporting people’s actions after viewing their advertisements. Data shapes daily decisions and drives strategies in most companies. Research shows that over 55% of top marketers make decisions backed by analytics. The Smoke Exchange will provide real-time statistics and analytics to its users. This will enable users to track their conversions and statistics in real-time and allow them to quickly optimize their campaigns for maximum profit.

Safe Digital Marketplace
The Smoke exchange have on board a team of professionals, experts and lawyers to ensure compliance with all applicable laws, rules, and regulations. They will monitor trading activities to ensure compliance with existing laws and help prevent fraud and conflicts of interest. They will be available to offer users advice and help create a safe trading environment.

Marketing Strategy
The Smoke exchange will run a non-traditional marketing campaign to increase awareness of The Smoke Exchange. The Smoke exchange campaigns will focus mainly on targeted advertisements that will appeal to the potential customers’ sense of value. Some of The Smoke exchange marketing strategies will include:

  • Signature and bounty campaigns; Signature/Bounty campaigns are often organized by individuals, groups or companies who want to promote a certain coin, platform or service on Bitcointalk.
  • Internet and social media marketing
  • Collaboration with influencers
  • Building open assets in the marketplace 
  • Attending conferences and tradeshows 
  • Article marketing 
  • Direct marketing
  • Print marketing  
  • Text ads 

Technology and Infrastructure
To ensure that the platform is able to serve The Smoke exchange customers efficiently, we will need some key pieces of infrastructure put in place. They include:

  • Mobile Apps: 
    • Having mobile apps that allow users to streamline the statistic checking process will be in demand. As such, we will need mobile apps for the primary appstores, e.g. google play and I-Tunes.
  • Top-Class Encryption System: 
    • The Smoke exchange customers expect the highest form of privacy and security for their data in The Smoke exchange platform. The Smoke exchange world class cryptographers are working to finalize a proprietary encryption system that will guarantee The Smoke exchange customers the safety of their data, increasing their trust in us.
  • A Responsive Website and Platform: 
    • Most platform users will use The Smoke exchange website on a daily basis. We’ve created a quickloading, responsive website that has an easy-to-navigate interface on both mobile and PC devices.
  • State Of The Art Data Servers: 
    • The platform will need very quick servers to ensure that The Smoke exchange customers’ data has enough storage and that quick and easy retrieval of this data is possible. 
  • Cryptocurrency Web Wallets: 
    • In order to facilitate transactions on the platform we will need to develop several web-based cryptocurrency wallets. It is important to create a secure and easy to use system for users so that they can easily 
  • Legal Team: 
    • As we prepare to facilitate the marijuana industry, which is still considered an illegal substance in many places across the world, it is absolutely crucial that we have a strong legal team on board to ensure that we play by all of the rules.

Smoke Exchange Token Sales
Pre-Sale & ICO

Total and final amount of tokens that will be created: 28500000 SMX
Total tokens to be created for public sale: 24750000 SMX
Total tokens to be created for developers, advisors, and bounties: 3750000 SMX

Price Token: 300 SMX = 1 ETH

Pre-Sale Start Date: September 30, 2017

End of Pre-Sale Date: October 10, 2017

ICO Start Date: Oktober 16, 2017

ICO End Date: November 13, 2017

ICO Funds Distribution
  • 40% - Business Development
  • 25% - Software and Infrastructure
  • 20% - Marketing
  • 10% - Legal and Administration
  • 5%   - Contingencies

The Team
Adam Howell - CEO / Founder
Alexey Suhih - Blockchain Developer
Daniel Lagman - Web Developer

More Info : 
Website : https://smokeexchange.com
Whitepaper : https://smokeexchange.com/content/whitepaper.pdf
Facebook : https://www.facebook.com/SmokeExchange/
Twitter : https://twitter.com/smoke_exchange
Telegram : https://t.me/smokeexchange

Author : mriansa
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